Shelden is President and a founding partner of Crosswalk Insurance Solutions Inc. For almost 30 years, he has served in all facets of the Life Insurance industry. He possesses superior skills in visioning, marketing and executive leadership of insurance sales and management. He is a student of the insurance industry with skills in financial forecasting, interpretation and reporting. His top notch people skills with a hands-on style of executive management and developement of "In your face" marketing, advertising Initiatives including Internet, Direct Response Marketing, e-Commerce, and CRM, have led to major industry innovations. He is a highly motivated team leader with ebullient but uniquely empathetic personality that understands the needs of each and every person with whom he is associated.

Pamela Kwiatkowski is Executive Director Sales & Marketing and a founding partner of Crosswalk Insurance Solutions Inc. For almost 15 years Pamela has worked in the Life & Health Industry strongly focused on Travel Health Insurance, Individual Health, Disability and Expatriate Insurance. Her expertise in channel distribution, sales management ,product development and marketing helped create awareness of the need for personal health insurance products throughout Western Canada. She frequently conducts seminars with Affinity Groups, Financial Institutions, Industry Associations and has exhaustive experience with all types of media. Pamela's commitment to building solid relationships with her distribution partners and delivering quality service and consumer friendly products to their customers is her passion. Creating "Clients for Life" is the challenge and the opportunity. "My business is to know my client and in doing so help them to better serve their customer!"

Colin is a creative and marketing professional with over 14 years experience. Colin was the Creative Director of advertising for Vancouver's two major daily newspapers, The Vancouver Sun and The Province. Colin created and pioneered the Electronic Ad department as well as developed new methods for increasing sales. In the role of Creative Director, Colin has designed and produced many special advertising sections and features, campaigns and promotions with clients such as Future Shop, BC Hydro, The PNE and many more. Colin assited in the creation of Prestige Magazine which Colin named to appeal to the up-market demographic. Colin specializes in branding and creating visual images as well as coming up with visionary strategies. He has worked closely with printers and publishers as well as advertisers and corporations. Most recently, Colin successfully branded a small Canadian technology company, as a major player in the global marketplace. Colin's marketing initiatives allowed the company to grow from $0 revenue to $6 million in sales in less than a year.